Part of the Anwyl Group, Anwyl Partnerships, delivers high quality residential ‘land and build’ developments, providing an end to end solution. Working in partnership with affordable housing providers and developers to deliver vibrant and sustainable communities throughout North West England and North Wales.
Anwyl Partnerships appointed Outloud PR to manage all external comms, supporting and advising the team as they made the transition from construction company to land, development and construction partner.
Working alongside the marketing team, Outloud PR was appointed as part of a wider remit to engage and communicate with new audiences, as the long and well established introduced a significant shift in strategic approach.
Historically considered the construction arm of the Anwyl Group, the rebrand of ‘Construction’ to ‘Partnerships’ provider, marked a truer representation of the company as it operates today, and moving forward. The Anwyl approach hereon will focus on a total solution including the procurement of land, securing planning and construction partnership with social housing providers, not only within North Wales but across the North West.
The PR campaign aims to identify and communicate the stories that communicate and demonstrate this message best. Using a combination of press releases, features, case studies and comment pieces, the campaign helped reinforce the new identity of Anwyl Partnerships, elevating brand awareness to a new yet very specific audience.
The work by Outloud PR with Anwyl Partnerships has underpinned the wider business growth and development strategy, successfully engaging with new audiences in new regions successfully conveying new messaging to key media.
Outloud continues to also support internal comms through the creation of case studies and content as well as award submission.
“Working with Amber at Outloud PR has been hugely positive for our company. In the time we have worked together, Amber has supported the company through a re-brand and our PR reach has increased considerably. Amber has also brought a real focus internally to the PR strategy, in-turn positively impacting our growth strategy.
Due to her well-established relationships with a variety of publications we are now regularly featured in all of our target publications. Amber is a breeze to work with; the quality of her written work is exceptional and she has taken time to understand our company values and the message we want to put out.
Personally, working with Amber is beneficial in that she is always quick to respond, provides advice and guidance on PR and marketing matters and brings new coverage opportunities to us on a regular basis. Amber is energetic, enthusiastic and a joy to work with.”
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